RACEWKND is a new magazine for Formula 1 fans that was successfully funded through Kickstarter during the lockdown. We celebrate the circuits, cities, and culture of the race weekend with award-winning photography, cutting-edge design, and world-class storytelling — all packaged in an oversized format that immerses the reader in the action.
WHO WE ARE
First and foremost, we are Formula 1 fans.
Collectively, our team has traveled to every Grand Prix location, save for the brand-new venues that joined the lineup in the post-Covid era. That's how we amassed the existing archive of photographs included in the premiere issue as well as the ability and expertise to write all the destination and circuit reviews and stories.
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- "RACEWKND Is The New High-Quality Formula One Magazine For A New Era Of Fan" [Jalopnik, April 2021]
- "The Society of Publication Designers Announces the 56th Annual Awards Finalists" [Design Awards, March 2021]
- "Whilst entrepreneurship in motorsport isn’t so common, building a business is something that comes naturally to Magnus Greaves." [Driven by Diversity Podcast, October 2020]
- "The magazines-as-collectibles trend continues, now with a Kickstarter campaign for an F1 mag with more info on the host cities you'd love to visit." [The Drive, September 2020]
Magnus Greaves, Co-Founder & Publisher, has produced a variety of award-winning magazines over the years including Trader Monthly and MYMAG. His mom introduced him to Formula 1 as a kid, but the love really started at his first Grand Prix experience in Monza in 2004. He’s since taken in a lot of race weekends, and the next one on his fantasy list is the legendary Suzuka with its unbelievable fans.
Tom Brown, Co-Founder & Creative Director, has 20+ years of international editorial and publishing experience and is widely known for his award-winning work designing magazines and brand identities. Tom was 9 years old when he saw his first race on ABC's Wide World of Sports and in 2004 got to feel the ground shake for the first time as the cars rolled out onto the track at the Circuit Gilles Villeneuve in Canada. At the top of his fantasy Grand Prix list is Baku to see the cars scream through the city’s stunning architecture.
Emily Chavous, Managing Editor, is a magazine editor, feature writer, and digital media strategist who has transformed a variety of consumer and client magazines, most recently as editor-in-chief of Easyriders. She watched her first Formula 1 race on the small screen at Satellite Sportscafé in Amsterdam over a bottle of Heineken and a Dutch pancake and dreams of returning to Holland to experience the Dutch Grand Prix amid the crowds of passionate Verstappen fans.
Darren Heath, Race Photographer, has covered Formula 1 professionally for 30 years. He was hooked at the very first race he attended — as a very, very young boy at Brands Hatch for the 1968 British Grand Prix, and as soon as he discovered his passion behind the camera lens, Darren's No. 1 goal in life was to become the best photographer of the sport that he could possibly be. He’s already been to every Grand Prix, so his fantasy race weekend is to experience the inaugural Vietnam Grand Prix as soon as it’s rescheduled.
Fredrik Brodén, Lifestyle Photographer, is an award-winning photographer with an extensive portfolio across fashion and lifestyle. He recalls first watching F1 in the mid '70s on a black-and-white TV with rabbit ears at his family's summer house in Sweden; Ronnie Peterson was driving for Lotus. He would love to return to Monaco to watch the Grand Prix ... but this time, aboard a yacht.
Paul Weaver, Formula 1 Correspondent, is the former F1 correspondent for The Guardian, an enviable post that has taken him to every Grand Prix host city around the globe. There are several venues he wants to return to but top of his list is Melbourne where so many F1 friends gather to kick off each season.
Our Launch Partners
Race Service is a cross-media creative agency and culture hub connecting artists, drivers, influencers, and automotive industry leaders around a shared passion for the intersection of car culture and pop culture. They promote collaboration across multiple mediums while connecting the worlds of fashion, motorsports, and technology, and they are currently working with Formula 1 to develop and expand the sport's exposure in the United States.
Missed Apex is a Formula 1 podcast and live stream that values enjoyment, community, and informative discussion by subject-matter experts. The ethos behind their show is that if you enjoy what you do, then the audience may enjoy it too. Each episode attracts more than 15,000 downloads, while the YouTube live stream enjoys an active chatroom during the hourlong show.
Driven By Diversity is a global alliance of experts, formed to address the lack of diversity in the motorsport industry. Their focus in 2020 is addressing racial inequality in the industry, and they are collaborating with industry advisors to enact change. Driven by Diversity also produces a podcast that shines the spotlight on talent from underrepresented backgrounds in the world of racing.